Every new employee needs to get into the swing of things, ranging from required paperwork to the new company’s traditions.

Startup Parklet specializes in easing that task, and today the San Francisco-based firm is announcing its first outside investment — a $1.5 million seed round so it can help companies onboard and culturally integrate more new workers.

“We give new hires a personal experience when they join a company,” CEO Dane Hurtubise told VentureBeat via email.

The platform accomplishes that, he said, by “automating documentation, syncing employee data across their systems, creating role specific workflows, and making digital versions of their orientation and training documents.” Documentation can include W-4s, required signatures, basic employee info, and a dynamically revised organizational chart.

He pointed to Colorado-based SendGrid, an email service provider. Before using Parklet, Hurtubise said, “they were managing everything in spreadsheets and one-off documents.” Now, he said, that company has added nearly 100 employees by employing Parklet as “a place for new hires to come and learn about SendGrid, what SendGriders care about, who they will be working with, and what they need to do to be successful.”

A workflow dashboard screen in Parklet

Above: A workflow dashboard screen in Parklet.

Image Credit: Parklet

Parklet’s workflow tool typically replaces “a collection of spreadsheets, documents, and tools” such as talent acquisition platform iCims, talent management platform Silkroad, and hiring solution Talentwise, Hurtubise told us.

He added that Parklet connects to other HR and recruiting systems so the data doesn’t need to be entered more than once. And the company works “closely with our customers to create unique, personalized experiences for new hires that live within our application.”

“No one else does either of those,” he said.

Parklet’s new funding will be used to hire — and onboard — new staff.

The round was led by Jason Lemkin of Storm Ventures, and Greylock Ventures’ Joseph Ansanelli and Sarah Guo. There were also investments from Facebook cofounder Andrew McCollum, Radius CEO and cofounder Darian Shirazi, and KISSMetrics cofounder Hiten Shah, as well as FundersClub, Winklevoss Capital, and Western Technology Investment.