Advertisers continue to look for new ways to leverage the sensors in smartphones to create a better experience for customers and potential customers.
San Diego-based Adtile offers a technology platform with which brands and advertising agencies can create and manage mobile ads that leverage the various motion and location sensors found in smartphones. The technology applies the GPS radio and accelerometer features of the phone to allow consumers to use their location and phone motions to interact with the ads.
Here’s how it looks on the phone:
Adtile calls the platform FireMotion, “the world’s first multi-sensor engagement platform.”
The company says that FireMotion ads can connect to a universal shopping cart, Apple’s Passbook, or Google Wallet. That allows a person to immediately purchase the product in an Adtiles ad without having to go to a different page.
Instead of having to develop mobile ads from scratch, brands can buy template ad builds in the Adtile Motion Store. Brands can also work directly with Adtile to create custom-designed ads.
The company claims that people spend an average of 23 seconds with its ads, and that they click through to an ecommerce page six percent of the time. That click-through rate beats the two to three percent industry norm.
“People find most mobile ads are ineffective or annoyingly disruptive. That is because most of those ads are designed for desktop and don’t take advantage of the incredible sensory hardware already in smartphones,” said Adtile CEO Nils Forsblom in a statement. “My goal at Adtile is to help brands create the kind of advertising that creates human connections. I want to change the quality of mobile advertising and deliver fully integrated approach.”