Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Pretty soon Pandora listeners will be hearing messages from their favorite artists within their music stream.

pandLast October, Pandora launched a service called AMP, a platform that gives artists insights about where, how, and how much fans are listening to their music on Pandora.

Now Pandora says it’s launched a new enhancement to the service that lets the artists send audio messages directly to their fans. Messages might include tour announcements, new album release dates, crowdfunding campaigns, or the story behind the artist’s latest song.

Artist Audio Messaging, as the service is called, is being tested by a small number of Pandora’s artist clients. Pandora says it hopes to learn from the trial then begin scaling up the service to more artists.

“Since I founded Pandora, we’ve been dedicated to helping listeners effortlessly discover and enjoy music they love,” said Pandora founder Tim Westergren in a blog post today. “But all along, we’ve envisioned a time when the power of the platform could be put in the hands of the artists.”

Pandora now has more than 80 million listeners.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member