Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more.

Fly east, Angry Bird.

Rovio announced today that it’s working with Chinese mobile game developer Kunlun to create Angry Birds games specifically targeted for that market.

“China is a massively important market and the mobile games industry is growing at a very significant pace,” said CEO Pekka Rantala in a statement on Rovio’s website. “Angry Birds has been downloaded close to half a billion times in China. Forming a strategic partnership with Kunlun is an important step that helps Rovio establish an even stronger presence in China’s game market with localized content”.

The Angry Birds brand includes over a dozen mobile games, including versions based on Star Wars and Transformers. The original came out back in 2009. It is still the No. 13 ranked iOS game in the United States, according to App Annie.


MetaBeat 2022

MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.

Register Here

Still, the company has had its problems recently. Rovio fired 110 employees in December, and recent Angry Birds games like Go! and Epic couldn’t come close to the success of the original.

Rovio is clearly interested in taking advantage of the Chinese market. The Finnish company is also opening nine Angry Birds theme parks in China by 2018.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.