Just a year after launching Digg Video, the company is widening its offering to include a full-screen mode called Digg TV.
The new feature allows you to line up a playlist of Digg videos and then cozy up to the screen and watch them back-to-back. That means no more “popcorn butter all over your keyboard,” the company said in a blog post.
It’s quite like YouTube’s playlist feature, but Digg said it offers a more “curated” experience. Through its Explore feature, users can choose relevant channels or put together their own collection of videos. But ultimately, Digg is putting an emphasis on discovery here.
The new Digg TV mode is still in beta. The company said over the coming months it may play with ways to expand the experience by adding videos from more sources (::cough:: Vice ::cough::); the ability to save video you find around the web to a Digg playlist; integration with Apple TV, Chromecast, and other streaming hardware; and an app that transforms your phone into a remote control.
Clearly, Digg is making a bid for the growing number of cord-cutters around the U.S. The company noted in its blog post that millennials are consuming 33 percent more digital video than they did last year, and 20 percent less traditional TV, according to a report from Nielsen.
What this means for YouTube is that Digg is coming for its audience.