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Google Play Music is expanding its free music-storing service.

Starting today, Google Play Music users can now store as many as 50,000 songs for free. Previously, Google only allowed free storage of 20,000 songs on its cloud service.

The bump in storage capacity seems like a move to lure in more people to the platform over competing music services like Spotify and iTunes. Google also has an interest in convincing people to sign up for its paid plan. The company offers a subscription service for unlimited music uploads and downloads for $9.99.

Google Play Music works across Android, iPhone, and iPad, and it allows users to upload music from iTunes.

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