RED BANK, N.J.–(BUSINESS WIRE)–March 4, 2015–
V12 Group, a leading provider of data and a multi-channel digital marketing cloud, today announced a white label partnership with global reinsurer Swiss Re.
Through this exclusive partnership, Swiss Re will deploy V12 Group’s proprietary marketing platform, Launchpad Marketing Cloud, allowing Swiss Re’s clients to select prospects and policyholder audiences to market life insurance through email, display advertising, social media, mobile, and direct mail channels.
Neil Sprackling, Head Life & Health North America at Swiss Re, stated: “A mix of distribution channels will play a significant role in our ability to broaden our reach to consumers. This ‘do-it-yourself’ platform enables our clients to engage with middle market consumers how and when they prefer.”
V12 Group reveals the industry’s first fully branded, multi-channel marketing cloud with Swiss Re’s segmentation algorithms embedded. The branded platform will give Swiss Re clients exclusive access to The V12 Group Data Cloud, a powerful data resource comprised of more than four billion consumer, business, automotive, and digital records, providing Swiss Re’s insurance carrier clients with a simple-yet-powerful marketing execution vehicle to leverage these proprietary Swiss Re algorithms.
These unique algorithms can identify consumers that are more likely to purchase life insurance. Through the successful implementation of this platform, Swiss Re aims to ultimately close the life insurance protection gap that exists in America today.
“V12 Group remains committed to providing organizations with the most advanced technology solutions to help address clients’ specific requirements,” said Jeff Berke, Executive Vice President of V12 Group. “We are excited to partner with Swiss Re to advance their marketing technology infrastructure in order to provide their clients the most secure and effective way to market to new insurance customers.”
Bill Tyson, Head of Distribution Development and solutions architect of the Swiss Re branded platform, added: “A select group of Swiss Re clients will now have access to a proprietary marketing cloud that combines our advanced analytics and segmentation capabilities and V12 Group’s multi-channel marketing cloud solution. This framework compliments the advanced techniques that are being used by the more sophisticated life and health insurance clients.”
Swiss Re Launchpad “white label” platform allows clients to build a completely customized marketing cloud, from the user interface through each application and all tool sets. The easy-to-use platform helps companies leverage the power of marketing automation and offer a way to engage with their customers, monitor their brand, target new customers and promote their products in both online and offline channels – all from a single platform.
For more information about the Launchpad Marketing Cloud, please visit http://www.launchpadcloud.com.
About V12 Group
Founded in 2002, V12 Group is the go to resource for marketing technology and data. The V12 Group Data Cloud powers the Launchpad Marketing Cloud, a collection of online and offline marketing solutions that empower organizations of all sizes to engage and communicate with prospects and customers through email, display advertising, social media, mobile, print and mail, data enhancement, and analytical solutions. Headquartered in the New York metropolitan area with additional locations throughout the United States, V12 Group has been recognized by Inc. Magazine as one of the fastest-growing private companies in America for five straight years.
For more company information, please visit www.v12groupinc.com.
Jessie Barrett, 732-842-1001 x128
Director of Public Relations