Today Apple confirmed that it’s inked a partnership with HBO, which will bring the HBO Now streaming service to Apple TV next month. Alongside this news, Apple revealed that Apple TV will receive a major price cut: from $99 to $69.
HBO Now will cost $14.99 per month, Apple says. Today’s announcement confirms an earlier rumor that HBO was in talks with Apple for a streaming partnership.
This isn’t the first time Apple and HBO have teamed up. HBO launched its HBO Go app (cable subscription required) on Apple TV back in 2013. This also isn’t the first time Apple has cut the price of its “hobby” Apple TV.