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Starting today, among your payment options for your Lyft ride, you’ll now be able to pay with PayPal.

Lyft uses Stripe for payment processing, but has already integrated Apple Pay into its interface as a payment option for consumers. Now, the company is integrating with PayPal as well, using the payment company’s subsidiary processor Braintree.

The new partnership between these two companies is a part of a campaign during SXSW that will offer riders in Austin a $5 discount on their first ten rides. Riders in Austin who pay with PayPal will have a chance to hitch a ride in a fancy car through a promotional feature called “Magic Mode.”

“Request a ride in Magic Mode on your iOS device for a chance to get picked up in a Ferrari 458 Italia, 1963 Bentley, Tesla Model S, or another noteworthy ride from the Magic Mode garage. Each Magic Mode car will be playing a specially curated Pandora radio station created for that unique ride experience. Magic Mode rides are excluded from Prime Time,” said a Lyft blog post.

The companies also plan to give away free swag to riders who use the Magic Mode feature, like sunglasses and pink mustaches.


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