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How do you identify trends? It’s a question of critical importance to any business.

Rohit Bhargava, author of the book “Non-Obvious: How to Think Different, Curate Ideas, and Predict the Future,” has some advice for marketers (or anyone else, really) who need to know how consumers will be thinking in a year or so.

This week on the show, we talk with Bhargava about his book, his consulting practice, and what content curation and selfies tell us about where our world is headed.

Plus: We tell you what to think about:

All this and more is in our latest weekly episode. Check it out!


You can also find the latest edition of What to Think on iTunes, or on SoundCloud.

In addition, you can find What to Think on Stitcher or get the What to Think RSS feed for the podcast player of your choice.

Enjoy the show!


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