Today Adobe raised the curtain on Document Cloud, an upcoming service for storing and sharing documents. It’s launching “in the next 30 days” and will set you back $15 a month — unless you already have a Creative Cloud or Acrobat subscription.

According to Adobe, Document Cloud represents the company’s third major investment in the cloud, following the launch of Creative Cloud, a design app suite, and Marketing Cloud, a bundle of marketing services. This comparison is telling; it shows just how committed Adobe is to the PDF, a technology it first launched 22 years ago.

Adobe’s Document Cloud isn’t designed to directly compete with Box or Dropbox — at least not yet (as much as we’d like to say otherwise, because competition is fun). The service is limited to documents and presentations and is designed to work in tandem with Acrobat DC, the next major update to Adobe Acrobat.

Document Cloud

Adobe describes its Document Cloud as “a modern way to manage critical documents at home, in the office, and across devices.” Key to Adobe’s pitch, the company describes the service as a way to “address the waste and inefficiency associated with document processes.”

Adobe’s new cloud service has some non-enterprise uses, but the company tells us this offering is firmly targeted at businesses. Put another way, this is not really a consumer product, and thus many features are designed to improve efficiency inside organizations, rather than within your daily life.

For these organizations, Adobe’s argument is that Document Cloud will create more efficient, paperless offices. (And yes, for those stuck in forever-digital Silicon Valley: many industries still rely on paper.)

Adobe Document Cloud

Acrobat DC + new mobile apps

Adobe’s longtime PDF maker/viewer is set to receive a major update alongside the launch of the Document Cloud. Noteworthy new features include a touchscreen-friendly design, updates to document signing service eSign, and a Photoshop-powered tool for converting scanned or photographed documents into editable files.

Along with Acrobat DC, Adobe plans to launch two new mobile apps for creating, scanning, editing, and signing documents. You can check them out below.

Stay tuned for our hands-on with Adobe’s Document Cloud when the service launches in the next month.