We just finished up Mobile Summit last month, and it was a great conference on mobile and growth. As an invite-only $2,000/ticket conference, however, there’s a limited number of people who can benefit.
We’re sharing all the top sessions from Mobile Summit today. Here. Now. That means you can check out MC Hammer on mobile devices (yes, he’s a fairly prolific startup investor). Plus we’ve got the head of ABC and Disney Mobile sharing secrets on how to engage users. Plus all the dirt on the promise (minus the hype) of today’s white-hot messaging platforms. There’s insights on personalization from Spotify VP Brian Benedik, and ideas from Lyft CMO Kira Wampler on rich mobile advertising. And Google’s head of performance media tells CMOs everything they need to know about mobile.
And no, you won’t need a $2K ticket.
Here are all the sessions. Click the images to open and view the complete videos.
MC Hammer on moments, mobile, ads, and senior artists, and sucking hard
The panel talks about serving up advertising as “rewards” triggered by “moments” in mobile apps — like passing a level in a game — with MC Hammer and Kiip CEO Brian Wong.
The art of re-engagement: The fine balance between push, pull and storytelling
Properly navigating the fine line between engaging and frustrating can make or break a customer relationship, said Peter Roybal, head of mobile, ABC News/Disney ABC Television.
The promise (and hype) of messaging apps
Although it’s still early days of testing and optimizing advertising, platforms like Kik, Snapchat, and WeChat will become meaningful players in the media business and will start to command both creative mindshare as well as share-of-wallet.
Why you need context for better, more lucrative ads
Brian Benedik, VP of North America ad sales for Spotify, and Harry McCracken, technology editor at Fast Company, explore how traditional brands are realizing the huge benefits mobile platforms have to offer — and they are putting their money where their mouth is.
It’s about attribution, stupid!
How can CPG brands monitor digital attribution the way mobile-first businesses do? And should they? Can a strictly digital brand like Zillow learn a few new tricks from an old dog like Clorox?
Driving ROI: The gap across screens and the post-click attribution
Mollie Spilman, chief revenue officer of Criteo, and Joe Megibow, chief digital officer of American Eagle, address optimizing retargeting and conversions and a unified view of customers.
The future is rich advertising: Video advertising on mobile
Lyft’s CMO Kira Wampler and Vungle’s CEO Zain Jaffer talk with “sharing economy” analyst Jeremiah Owyang about how to deliver reach, relevance, and richness through video advertising — while acquiring new users at the right price.
What today’s CMO needs to know about mobile
Google’s head of performance media Jason Spero shares best practices on combining insights with great digital tools to reach their constantly connected consumers across screens.
Get your tickets now so you can get not only the stellar insight from amazing speakers like these, but also benefit from the personal networking that happens at VB events.