Today HTC unveiled a new device replacement program called “Uh Oh” for its soon-to-launched HTC One M9.

HTC will replace a customer’s phone if they damage it, such as by dropping it on the ground causing a cracked screen, or in the toilet, causing water damage.

Better yet, HTC said during a YouTube webcast today that it will even replace a One M9 if the owner decides to switch carriers.

Here’s how it works:

When an HTC One M9 owner damages his or her phone (or changes carriers) they call an 800 number and explain what happened. HTC then verifies that the owner hasn’t already used their Uh Oh, and verifies the serial number on the phone in question. If it all checks out, HTC overnights the user a new One M9.

HTC gives the user 20 days to wipe the information off the old (damaged) phone and send it in.

The Uh Oh deal is free of charge, and if One M9 owners don’t end up using the benefit they get $100 off their next HTC phone, the company says.

Will it actually convince you to buy an M9? That probably depends on how accident-prone you are.

This announcement arrives two weeks after the heavily leaked device was officially revealed at Mobile World Congress in Barcelona, Spain. HTC says its program, titled “Uh Oh,” will be offered to all One M9 device owners — once the phone actually launches from select retailers April 10.

The One M9 is a nice enough looking Android phone with a familiar design, a five-inch 1080p display, and a 20-megapixel camera powered by Qualcomm’s Snapdragon chip.

As we’ve said, “the new HTC One will be available in the U.S. on AT&T, Sprint, T-Mobile, and Verizon early Spring.

It will also be available through, Amazon, Best Buy, Best Buy Mobile specialty stores, Costco Wholesale, and Target. An unlocked version will be available on”

Mark Sullivan contributed to this story.