Today website host GoDaddy revealed it will initially price its stock at $17-$19 a share during its upcoming IPO.
The company will be offering up 22 million shares of Class A common stock on the New York Stock Exchange under the symbol GDDY.
GoDaddy was founded in 1997 as a website builder and host. The service first developed a reputation for its provocative television commercials featuring scantily clad women. But the company has done a lot of growing up over the past few years, redesigning its products to be more small-business focused and moving away from some of the gimmicky marketing tactics it used early on. Today GoDaddy boasts a customer base of 13 million.
GoDaddy filed for its initial public offering in June 2014.