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Today website host GoDaddy revealed it will initially price its stock at $17-$19 a share during its upcoming IPO.

The company will be offering up 22 million shares of Class A common stock on the New York Stock Exchange under the symbol GDDY.

GoDaddy was founded in 1997 as a website builder and host. The service first developed a reputation for its provocative television commercials featuring scantily clad women. But the company has done a lot of growing up over the past few years, redesigning its products to be more small-business focused and moving away from some of the gimmicky marketing tactics it used early on. Today GoDaddy boasts a customer base of 13 million.

New partnerships with T-Mobile and Microsoft have the potential to grow that base even more.

GoDaddy filed for its initial public offering in June 2014.

Via: New York Times