VB’s first Growth Summit is an intimate, invite-only event bringing together some of the brightest minds in marketing today talking about the complex and fragmented challenges in today’s marketing ecosystem. Growth Summit takes place in Boston June 1 and 2 — find out of you qualify here. (Prices go up April 10.)
Salesforce has been at the head of the cloud services revolution since its inception 16 years ago, and is certainly considered among the largest providers (it’s volleyed back and forth with Amazon Web Services for the number one spot). It’s also why we’re excited to announce that Lynn Vojvodich, EVP and CMO of Salesforce, will be one of the speakers at VB’s upcoming Growth Summit.
Vojvodich joins a growing list of senior execs that will be gathering for VB’s first Growth Summit — an intimate invite-only event limited to marketing180 execs who will be gathering to debate and open up about the vast range of challenges — and opportunties — facing them today.
Vojvodich joined Salesforce in 2013 and has been very vocal about the need for change in a marketing world that is inextricably fused with technology. Speaking with McKinsey at the end of last year, she said, “As a CMO, if you’re not an agent of change — constantly innovating, constantly changing, constantly pushing the boundaries — then you’re working at a company that will be obsolete in five to ten years.”
Joining Vojvodich and others will be Peter Hamilton, CEO and Partner at the mobile attribution analytics company, TUNE. TUNE works with some of the biggest leaders in the mobile-first space including Uber and Spotify, and just as Salesforce led the charge in SaaS, TUNE is setting the course for the way marketers use data to connect with customers in a multi-device universe.
Not one to hold back on his opnions either, Hamilton recently told VB, “The biggest challenge for mastering cross-device is that the industry today does not even take into account multi-touch [on one device].” His vantage point allows him an understanding of how brands are leveraging data — or not — and what needs to change.
Prices for Growth Summit go up on April 10th. To ensure your spot at the lower price still available, find out of you qualify for an invitation.
Thanks to the following industry leaders for their support for Growth Summit 2015: Platinum Partner Viant; Gold Partner Adobe; Silver Partner TUNE.