All the sessions from Transform 2021 are available on-demand now. Watch now.


If you already bought a WoW Token with gold, you probably should have waited.

Blizzard introduced the new item yesterday to its popular massively multiplayer online role-playing game, World of Wacraft. This gives a player 30 days of play time. You can buy it with real money for $20, but you can also place the token in WoW’s auction house instead of using it yourself. Initially, Blizzard set the in-game price at 30,000 gold, but it said that the price would change depending on the market. After just one day, the WoW Token has dropped to 22,631 gold, down 24.6 percent.

Obviously, supply is overtaking demand. It’s likely that players rushed to buy WoW Tokens with cash and put them on the auction house with the hope of making some gold. That likely flooded the market.

Still, 22,631 gold isn’t a small chunk of virtual change. Only regular players with max-level character will likely have that much on them. However, if the price hovers around there (or goes lower), many high-end players will give up their $15 a month subscription and spend some gold on WoW Tokens.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

Of course, the price could also go up once the initial wave of curious experimenters have their fun with buying WoW Tokens.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member