Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Rovio’s crowing about its Angry Birds spinoff series.

Finnish mobile game publisher said today that its Angry Birds: Stella franchise has been downloaded more than 30 million times and that its Angry Birds: Stella Pop! has seen 5 million downloads in its first four weeks. It also appears to be a hit with young women. This a piece of good news for a company whose success has trailed off during the rise of Candy Crush Saga, Clash of Clans, and Game of War in a mobile gaming market that could hit $30 billion this year, according to market research firm NewZoo.

Rovio is also launching its Lily Lagoon update for the Angry Birds: Stella Pop game, adding 20 new levels of gameplay.

More interestingly, Angry Birds: Stella Pop is gathering a very loyal following among female millennials. This is in-line with a report from the Entertainment Software Association (the game industry’s professional and lobbying group) last week that found women 18 years or older make up a greater portion of gamers than boys 18 or younger.

Event

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2

January 25 – 27, 2022

Learn More

“Like all Angry Birds games, Angry Birds: Stella Pop appeals to a wide demographic of gamers, but we are delighted to see it has a strong following of female millennials globally and is resonating especially in the U.S.,” said Heini Kaihu, the head of studio at Rovio entertainment, said in a statement.

“Gaming industry studies are revealing trends that defeat the long-held presumption that mobile games are primarily a male pastime. We’ve always known this is not quite true at Rovio, where we have a very inclusive culture and many female developers. We will continue to champion female characters in our games.”

Angry Birds: Stella debuted seven months ago with a slingshot game. The adventures of Stella and her five pals have also been viewed over 160 million times on Toons.tv and YouTube combined.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member