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Refinery29, a fashion media site, has raised a $50 million funding round.

The news, announced in a press release this evening, brings Refinery29 into the company of other extremely well-funded media companies: Vox Media, BuzzFeed, and Vice.

That’s a reflection of just how large the site’s reach has become. Refinery29 claims that it receives 36 million visits per month, generating 258 million page views, and that its readers spend 3.6 million hours per month on the site — impressive numbers for any site.

According to Re/code, which cited “people familiar with the company,” the new round values the company at $290 million.

The funding was led by Scripps Networks Interactive and WPP Ventures.

Refinery29 is based in New York and employs over 200 people. It was founded in 2005.

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