Israel-based car service app Gett is expanding its on-demand services to make it a one-stop shopping experience for all your immediate needs.
“Gett is expanding into new verticals — think Gett Pizza, Gett Sushi, Gett Grocery, Gett Wine, Gett Flowers, Gett Dry Cleaning and Gett Plumber — while of course keeping our popular Gett BlackCar with no surge guarantee. We’ve been working on this strategic technology for the last 12 months, and the coming launch in July will fundamentally change how people consume essential services and products,” says founder and chief executive Shahar Waiser in a released statement.
Competitor Uber has already been experimenting in the on-demand service arena. Today, the company opened its Uber Eats service in New York (the service was already available in Los Angeles and Barcelona). UberRUSH, the company’s courier service, also seems to be doing well — or at the very least it’s still operating.
Though Uber has had some success with on-demand services beyond its signature alternative taxis, this expansion is something of a cautionary tale. Earlier this year, the company shuttered its drugstore delivery service, UberEssentials, saying that it now has a better understanding of the market’s needs and how the company could better serve them. Uber has also flirted with various promotional uses of its car service, like UberCHEF, an on-demand chef delivered right to your home in partnership with KitchenSurfing; and UberSLEEP, which delivered Casper Beds.
In launching its own on-demand verticals, Gett will already be facing competition from a slew of services besides Uber, like Instacart and Wun-Wun. But at the very least, Gett has the cash to make this expansion happen: It raised $150 million in August of last year. Whether it can deliver the kind of on-demand experience consumers have come to expect is still to be determined.
Gett says it has 2,000 drivers in New York and 20,000 globally and is on track to hit $500 million in revenue this year from its transportation service alone.