In January, Google updated its main Android app with a big enhancement to Google Now: serving cards from third-party apps right when they have timely information to provide. The new functionality was supported by an initial 40 apps, and today Google has added 70 more partners to the mix.
Google offered a few examples of how Google Now can be useful when leveraging apps you may already have on your phone:
- If you book a Zipcar, you can keep track of your return time and directions by checking Now cards.
- If you need a good playlist quickly, you can get one from Spotify, TuneIn, or YouTube based on your preferences.
- Breaking news delivered right from ABC News, Circa, or Feedly.
- Reminders from Eat24 that the food you ordered will soon be on your doorstep.
- Recipe of the day prompts from Allrecipes.
- Fitness goals front and center with gentle nudges from Runkeeper, Jawbone, or Adidas
- Pay your bill with OpenTable
To take advantage of this Google Now feature, you’ll need to grab the latest versions of not just the Google app, but all the Android apps you want to serve you cards. The company didn’t say when it plans to bring the feature to its iOS app, though it did promise “more apps and functionality” are on the way for Android.
With Google I/O 2015 exactly one month from today, Google will soon be sharing more about its Google Now plans. An increasing list of third-party apps is definitely on the docket, but we’d wager the company will also talk more broadly about its vision for serving you information not just when you ask, but simply whenever you might need it.