A new GamesBeat event is around the corner! Learn more about what comes next.
E-sports are certainly growing, but they aren’t quite mainstream.
Last Sunday, ESPN2 aired Heroes of the Dorm, a Heroes of the Storm tournament that featured college teams competing against each other in Blizzard’s multiplayer online battle arena game. It received a 0.1 Nielsen rating. That means 0.1 percent of people watching TV at that time were tuning in. That’s pretty low. According to TV ratings sight Zap2it: Sunday cable ratings, reruns of Law & Order, River Monsters, and SpongeBob Squarepants all beat it. Of course, those are established shows, and e-sports on cable is a new experiment. Market research firm Newzoo estimates that 47.7M people watch or participate in e-sports in North America and Western Europe, but they’re used to watching on their computers.
ESPN, for its part, says its pleased.
“Sunday’s Heroes of the Dorm grand final was the first collegiate e-sports event televised on ESPN2 and attracted a passionate audience on a highly competitive night,” ESPN told GamesBeat.”The event met our strategic objectives to experiment with new formats and programming and engage new fans. While we have no additional e-sports plans to announce at this time, we will continue to look to deliver championship events that deliver on those objectives.”
Three top investment pros open up about what it takes to get your video game funded.
Not everyone was happy to see people playing competitive video games on ESPN2, and they may use this rating as an excuse for why the network should stay away from e-sports.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties