File this one under “mildly amusing.”

Doug Bowser.

Above: Doug Bowser.

Image Credit: Nintendo

Nintendo has hired a new vice president of sales. His name is Doug Bowser. That name, of course, is also the moniker of the giant, evil turtle that has battled Mario for decades. It’s like if Marvel hired a new executive named Loki.

No word yet on when Ganondorf and King Dedede will join the company.

Bowser formerly worked at giant game publisher Electronic Arts as the vice president of global business planning.

“Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing and whom Bowser will report to. “I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.”