We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!


Today Spotify announced a handful of features designed specifically for runners. Most interestingly, Spotify says it has created tracks that adjust and change tempo based on your running pace.

According to Spotify, this isn’t “simple beat stretching.” Speaking on stage at a press conference in New York, cofounder Daniel Ek described a music format “where the composition itself seems to magically rearrange to fit your current pace.”

As part of this release, Spotify also announced new partnerships with Nike, running app Runkeeper, and Tiesto.

“Today we’re thrilled to announce a new partnership with Nike that will bring new music experiences to their users … starting this summer,” said Ek.

Spotify isn’t in uncharted territory. Music service Songza (acquired by Google) has offered playlists specifically designed for certain activities (like running). And an app called Spring Moves has experimented with the idea of pairing your running speed with the right tempo.

Spotify announced the news above after revealing its plans to stream video clips and podcasts. You can read more about that here.

 

 

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.

Author
Topics