As strange at is sounds, a mobile quiz game is evolving into a website.

QuizUp moves into a second generation for its mobile trivia game, and it will relaunch through a new app and website with a focus on social networking. The Reykjavik, Iceland-based Plain Vanilla Games was founded in 2013 and has raised $27.7 million in total funding. It aims to build social connections between its users, and it has shaped the new app to encourage the growth of topic-focused communities, adding cross-platform functionality between mobile and desktop. This should help the company grow engagement beyond its 33 million worldwide users and 7 million daily plays.

QuizUp is available for free on iOS and Android platforms, and the website is open now.

This retooled QuizUp sees new design and functionality, including a follower model, a home feed, and a topics tab system that lets users navigate through more than 1,200 quiz topics and 600,000 questions. A home tab lets others follow player profiles and preferred quiz topics, and a new interface was designed around exploration and networking. The company hopes to build communities based on topics of interest from its pool of players through this relaunch.


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“We’re the first mobile gaming app to put a huge emphasis on social interaction,” Thor Fridriksson, founder & CEO of QuizUp, said to GamesBeat in a statement. “The goal of the New QuizUp is to connect people through shared interests. QuizUp will always be a place that sparks friendly competition, but as it evolves it is also a place to meet new people and connect with users around the globe that have the same interests as you.”

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