Wibbitz takes text-based articles from publishers and generates video content using the publisher’s pictures, video clips, or licensed content. Then, by analyzing the written piece and its tone, the company lays out a script to be narrated by a human voice.
“High-quality video content is no longer a luxury for publishers — it’s a necessity,” said Zohar Dayan, cofounder and CEO of Wibbitz, as video content becomes increasingly popular, not only for advertisers, but also for most of the Web. “Newsrooms are shrinking, video production remains costly, and there is huge demand for video ad placement.”
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