The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!


Updated May 27 to correct the founder of Mitoo’s name. It is Andrew Crump not Andre Crump.

If you’re into playing sports, Mitoo’s got you.

The company that is “on the path to become the platform of sports [in] North America and Western Europe” announced $1.5 million in seed funding and entered the U.S. market with an app that connects recreational leagues with amateur and professional athletes.

“This round was really about bringing onboard some incredible people with real experience in sports, platforms and networks, so it is truly great to be supported by many brilliant minds,” said Mitoo’s founder and CEO Andrew Crump.

Mitoo lets players get real-time updates on their leagues’ latest games, statistics, standings, and alerts. Aspiring amateur athletes can also find local leagues to join and nearby events.

The first version of Mitoo launched in the U.K. back in 2014 and attracted over 1.6 million soccer-focused folk. Mitoo expanded the first version’s audience by welcoming “almost 90 percent of amateur sports leagues across basketball, softball, soccer, football, rugby, kickball, and many others” in the new version of Mitoo, available in iPhone’s App Store starting today.

Facebook’s alumni Dave Morin and Kevin Colleran from Slow Ventures led the funding, with help from White Star Capital’s Christian Hernandez and former Facebook’s former North America VP, Tom Arrix.

The round also caught the eye of Pentland Group, owner of sports’ attire brands like Speedo and Berghaus and majority owner of Europe’s sports-fusion retail JD Sports Fashion.  Summit Investments Worldwide and accelerator 500 Startups joined as well.

Mitoo’s competitors include Fancred, which raised $3 million last August.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member