Tech blog Re/code just announced that it’s been acquired by Vox Media, home to publications like The Verge, Vox, SBNation, Polygon, Eater, Racked, Curbed, and others.
The terms of the deal have not yet been disclosed, though the New York Times reports that it was an all-stock deal.
Re/code says it will still publish under the Re/code brand and continue to hold conferences, but that it will be migrating to Vox’s publishing platform. “Re/code will benefit from joining Vox Media by integrating Vox Media’s various capabilities — including marketing, communications, audience development, sales and production,” cofounders Kara Swisher and Walt Mossberg wrote in a blog post announcing the deal.
Mossberg and Swisher launched Re/code a year and a half ago after leaving the Wall Street Journal, where the duo were running All Things Digital, a conference and website devoted to covering technology and Internet company news. As an independent digital publication covering the business of technology, Re/code faced heavy competition from a slew of tech publications, including TechCrunch and VentureBeat. Re/code had an average of 1.5 million monthly visitors, according to comScore.
However, as a Vox Media property, Re/code will have access to a much larger audience. Over 24.5 million people visited The Verge last month alone, according to Vox Media.
There is some subject overlap between The Verge and Re/code, though Vox is positioning The Verge as a tech blog with a lifestyle edge. In contrast, Re/code is most certainly aimed at professionals in the tech industry.
To help ease potential competition between the two, Vox is moving Re/code’s review team over to The Verge. Lauren Goode, Katie Boehret, and Bonnie Cha will now report for The Verge, while Walt Mossberg will write for both sites. In total Re/code has a team of 44 people.
The acquisition of Re/code seems to be a part of an overall expansion Vox Media is making as it grows. Vox said it’s hired a rash of new reporters covering topics as varied as entertainment and science, and that it’s looking to hire transportation reporters in the coming months.