Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.


Google has removed prominent links to Google+ accounts at the top of search results, Google’s homepage, and Gmail, according to a new report today. The change suggests the tech giant is doing still more to gradually phase out its social network.

You can still find a link to your Google+ account by clicking the grid icon to bring up a bunch of Google apps, as 9to5Google mentioned in its report on the change today.

Google has been taking steps in the past few months to optimize Google+. Google quietly removed the Google+ Shared Collections feature, announced the new Collections feature, and basically split up Google+ into separate products, Photos and Streams. Last week Google Photos, a service based on the photo component of Google+, officially launched.

Executives specifically described Google Photos as a standalone product that was not part of Google+. That’s an attempt to distance the new service from Google+, which launched in 2011 and is considered less of a success for Google than other social networks, like Facebook and Twitter.

Last week, I ran into Sundar Pichai, Google’s senior vice president for Android, Chrome, and Apps, and I asked him what would be happening to Google+. He responded by saying, “We are working on it. … You will hear more about it later this year.”

Google did not immediately respond to a request for comment.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform
  • networking features, and more
Become a member