Request your invitation to VB’s Mobile Advertising Roadshow in New York on June 16, 3:30 to 7 p.m.

At this very moment, almost 200 million people in the U.S. own a smartphone. That’s almost 80 percent penetration — and in the 18- to 34-year-old segment, penetration increases to 90 percent. To round out the story, engagement is on the rise too: time spent on mobile devices grew 76 percent last year.

It’s time for brands and agencies to master the fine art of mobile advertising — or risk losing market share to those that already have.

Of course, the challenge is the rapid pace of evolution in technologies that are less than a decade old. If you start coasting, a period of six months can dramatically change the landscape — which is why access to the most up-to-date tech and strategic directions are so vital.

At VB’s Mobile Advertising Roadshow coming to New York City on June 16th, we’ll be sharing the most current approaches and tools to success in the mobile ad space — what works and what doesn’t.

The event is by invitation only, so with only a couple of weeks left to apply, we urge you to get your invitation request in asap.

For the first time, we’ll be sharing the results of our newest, exhaustive report into the mobile ad space. Here’s a taste of what we’ll be uncovering:

What’s working for brands and how

  • Native advertising
  • Video ads
  • Audio ads
  • Rewards
  • Integrated campaigns
  • Full-screen formats
  • Location-based advertising
  • Optimization using real-time data

What’s not working and why

  • Repurposing desktop ads
  • App launches without an ad plan
  • Boring formats (aka banners)
  • Lack of data, knowledge and sophistication
  • Which industries are lagging

We’ll also be sharing a big-brand cheat-sheet.

Consider it your roadmap to navigating the brave near-new mobile world which includes:

  • Choosing the right partners for mobile ad excellence
  • Building creative designed for the mobile space
  • Targeting for maximum effectivenss
  • Data collection and application
  • Attribution and ROI: how to measure if what you’re doing is working

The event will be taking place at the NASDAQ MarketSite right at Times Square from 3:30 p.m. to 7:00 p.m. (to make it easy for you to fit it into your daily schedule).

Don’t miss out! Request your invitation here.


This roadshow is brought to you by Verve Mobile