Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out.
Power users of AdWords now have more flexibility in their manager accounts.
Today, Google announced on its AdWords blog that it is pumping up its manager accounts, making it easier for super-users to handle multiple accounts.
Enhancements include cross-account campaign management, additional reporting, and streamlined navigation.
An AdWords manager account is an umbrella account for keeping tabs on other AdWords accounts — either individual accounts or other manager ones. Google has been furiously upgrading its AdWords and entire advertising ecosystem in the face of challenges from mobile startups, Facebook, and others.
Users have been able to conduct campaigns in individual accounts, of course, but now there’s a single view of the campaigns in the manager’s account for up to 20 accounts. New cross-account campaign capabilities include adding columns, applying segments to visitors, performance reporting through filters, tweaking daily budgets, and creating or pausing campaigns.
VentureBeat is studying personalization in marketing…
Chime in, and we’ll share the data with you.
Data in the manager’s account is now as up-to-date as in individual ones. And there are more ways to compare data across dates, performance, conversion rates, networks, click types, or devices.
In Google’s announcement, online marketplace Kaymu noted it has more than 90 individual AdWords accounts, so a newly enhanced manager account “saves us countless hours.”
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more