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Apple just unveiled its new music streaming service, Apple Music, and Spotify’s Daniel Ek has this to say:

Already, the tweet’s been pulled.

Apple’s new music service competes directly with Spotify’s service and even comes at the same price point: $9.99 a month. Ek’s reaction is understandable, as Apple’s new service rides the music streaming wave that Spotify arguably created.

For fun, here’s more from Ek’s Twitter timeline.

Screen Shot 2015-06-08 at 3.24.27 PM

This isn’t the first time Spotify’s employees have expressed disdain over their competitors; in April a handful of Spotify designers took to Twitter to complain about Tidal’s alarmingly familiar design.

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