Request your invitation to VB’s Mobile Advertising Roadshow in New York on June 16, 3:30 to 7 p.m.
We’re thrilled to announce three new speakers who will be joining VB’s Mobile Advertising Roadshow in New York City next week. In this bite-sized event aimed at senior-level marketers, we’ll be sharing the most current approaches and tools to success in the mobile ad space – what every marketer needs to know now or risk becoming irrelevant.
Michael Brooks, Mobile Sales and Strategy at AOL, will be weighing in at the Roadshow, lending his expertise as the leader of the mobile app install business for AOL Advertising. Brooks works with both brands and agnecies to leverage their first-party data across channels to drive app installs and reengagement.
Shobhit Kapoor, VP Global Marketing at Harman Kardon, will be on-stage to talk about his experiences managing global marketing for JBL, Harman Kardon, Infinity, and numerous other major brands. Kapoor is an expert in interactive digital marketing to drive not just global brand development, but also customer acquisition and retention via advertising and viral campaigns.
David Berkowitz, currently CMO at the agency MRY, will also be joining our panel. AT MRY, Berkowitz directs the agency’s communications strategies for clients such as Visa, Johnson & Johnson, and Adobe. (MRY has been named Mashable’s Digital Innovator of the Year and MediaPost’s Social Angency of the year.
The event is by invitation only — so there are still a few days to request your invite.
During the event, we’ll be sharing the results of our newest, exhaustive report into the mobile ad space — and hearing our speakers to get their own perspectives and experiences.
Here’s a taste of what we’ll be uncovering:
What’s working for brands right now:
- Native advertising
- Video ads
- Audio ads
- Integrated campaigns
- Full-screen formats
- Location-based advertising
- Optimization using real-time data
What’s not working and why
- Repurposing desktop ads
- App launches without an ad plan
- Boring formats (aka banners)
- Lack of data, knowledge and sophistication
- Which industries are lagging
We’ll also be sharing a big-brand cheat-sheet.
Consider it your roadmap to navigating the brave near-new mobile world which includes:
- Choosing the right partners for mobile ad excellence
- Building creative designed for the mobile space
- Targeting for maximum effectivenss
- Data collection and application
- Attribution and ROI: how to measure if what you’re doing is working
The event will be taking place at the NASDAQ MarketSite right at Times Square on Tuesday June 16 from 3:30 p.m. to 7:00 p.m. (to make it easy for you to fit it into your daily schedule).
Don’t miss out! Request your invitation here.