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Twitter shareholder and Lowercase Capital investor Chris Sacca loves to see the social media company hustling to roll out product enhancements. But after all of the hubbub about chief executive Dick Costolo stepping down and being temporarily replaced by cofounder Jack Dorsey, Sacca thinks Twitter can do a better job communicating to Wall Street.
Sacca took a break from tweeting today to write a blog post communicating what he thinks Dick and Jack have been trying to say — about why Jack is staying on as a board member, and why Twitter isn’t planning any major strategy changes.
Rather than simply inform people that Jack will be sticking around on the board, Sacca puts things more broadly, pointing out that the stock has increased by a factor of 20, that the company is growing 74 percent year over year, and that Jack “finally nailed hiring and promoting the right leadership team for the company.”
Sacca also put the no-product-strategy-changes comments in context. He suggested that Jack and Dick were trying to say that Twitter has recently been executing on a strategy of quickly launching new features that can bring in more users and keep them engaged. And that strategy is something that shouldn’t be changed.
More broadly, Sacca suggested, Twitter can do a better job of communicating. To use his words, “there is an absence of storytelling at Twitter.”
Specifically, Twitter needs to think of what investors think about the company:
While I don’t think Wall Street should be steering the ship, their feedback is immensely valuable. Every time an analyst asks a question, Twitter executives should be asking themselves, “Which cell on her Excel spreadsheet does she have in mind and how can I help her empirically understand the promise of Twitter?” To date, Wall Street has considered Twitter management to be tone-deaf to their questions. So this can easily get better.
But Sacca finds news about announcements about new features and experiments with updates — like using a heart instead of a star as the “favorite” symbol — heartening.
And that makes it easy to understand why Sacca remains a Twitter fan:
Will the new stuff impact results in Q3 and Q4? If the company is able to get all of this launched broadly soon, I have no doubt we will start to see the user count and the revenue picture improve. (*Personal opinion, I am not your stock broker, nor your doctor, lawyer, etc.) This is why I remain very bullish on the stock and hope that the company remains independent.
Twitter stock today closed at $34.66, down just 3 cents from yesterday.
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