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VentureBeat’s podcast, What to Think, is back — and this time, we’re trying something new.

In the first of a series of interviews with chief marketing officers, we sat down with Michael Williams, the CMO for Grand Prix of America.

We’re calling this miniseries “What to Think: The CMO’s Dilemma,” as it focuses on the challenges that CMOs face in integrating data-driven decision-making with the more traditional, artful approaches to marketing.

This series is brought to you with the support of our sponsor, Viant, which has a corresponding series of sponsored posts here on VentureBeat, also titled “The CMO’s Dilemma.”

Williams, a speaker at VentureBeat’s recent GrowthBeat Summit conference, is a dynamic marketing executive with a passion for sports.

VB Insight analyst Stewart Rogers and I asked Williams how he’s helping Americans wake up to one of the world’s most popular racing sports. Among other topics, we discuss personalization and how brands can build connections with their most loyal customers.

Plus, in this episode’s news segment, we talk about three recent stories:

You can listen to the podcast in the player below.

Or, click here to get the MP3 of this episode of What to Think.

And please subscribe to What to Think in iTunes, and you’ll get every episode delivered to the device of your choice as soon as it’s released!

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