As part of Uber’s ongoing experiments with various partnerships, the ridesharing company is running a promotion this weekend that will let fathers pick a ride in a vintage car.
Unfortunately, you’ll have to be living in Lyon, France to try it.
Residents in Lyon will be able to choose among five classic cars, inlcuding a Triumph Spitfire MK3 1967, and a DeLorean DMC December 1981. The owners of the cars will provide the rides.
As Uber seeks to make good on its massive valuation, it’s pouring billions of dollars into high-stakes expansions in challenging markets like China and India. The company has also been exploring ways to push into logistics by having drivers make deliveries.
But on a quieter level, the company continues to experiment with local partnerships such as these to see if there is greater potential to offer additional services. Just in France, for instance, Uber has partnered with the startups Upper in Bordeaux and MoiChef in Toulouse to facilitate their meal delivery services.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more