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Ebook subscription startup Scribd has acquired Librify, a social reading app, the companies announced today.

In a sparse press release, Scribd argues Librify’s “focus on the social reading experience” made the deal worthwhile. The news arrives at a heated time for the publishing industry, as Amazon, Oyster, and others all fight to be the definitive Netflix for books — all while hawking remarkably similar products.

Reached by VentureBeat, Scribd declined to disclose how much it paid for Librify.

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