Amazon wants to get people texting about books.
Starting today, Kindle is making book quotes, recommendations, and highlights shareable on WhatsApp and Facebook Messenger for Android devices. The updated sharing buttons will be coming to Kindle e-readers and other operating systems later this year.
“Friends who receive a share can instantly start reading a free book preview right from their phone, tablet, or PC — no need to sign up, sign in, or install an app,” the company wrote in a blog post.
Kindle already has the ability to share book content on Twitter, Facebook, and Goodreads. But this latest update is all about getting Kindle content on platforms where people are having actual conversations.