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Are you serious about growing your business through mobile? Do you want to learn about the latest tools, trends, and best practices? Join us at MobileBeat, the premier event for mobile marketing and growth professionals in 2015 on July 13-14 in San Francisco.
It is truly a revolution. In 2015 there will be 2 billion smartphones worldwide. Those users will spend on average 3 hours per day on their mobile devices — more than TV! So what does this all mean for your brand?
Today, customers are now squarely in control, demanding relevance, quality, and consistency. Brands, meanwhile, often don’t know where to start to engage these more demanding customers, and they can feel overwhelmed about how to integrate mobile with their broader marketing strategy.
To follow this thread, we gathered several MobileBeat speakers who specialize in honoring storytelling by disrupting its traditional form.
Mike McCue, CEO, Flipboard
Longtime Silicon Valley entrepreneur Mike McCue founded Flipboard in early 2010, with former Apple iPhone engineer Evan Doll. Together they set out to build a global service that would let people make all of their news, photos, and videos from across social networks accessible from a single place.
In July 2010, they launched Flipboard for iPad: a social magazine that brings people the most informative, entertaining and amazing stories from around the world and from their daily life. With each flip, people can learn about stories and events that take place thousands of miles away or right at home; see life’s great moments in one place; and be inspired by what others share. Today, Flipboard works across iPad, iPhone and Android.
In 1999, McCue founded Tellme Networks, one of the world’s largest Internet networks for voice communication. He successfully led the integration of the company’s technology into Microsoft’s infrastructure following its acquisition. Microsoft bought Tellme in 2007 for $800 million.
Before founding Tellme, McCue worked at Netscape as Vice President of Technology. He joined Netscape after their successful acquisition of the first company he founded, Paper Software, a leader in 3-D browser technology. McCue was honored with a Kilby International Award as a Young Innovator for his work bringing 3-D technology to the world through Netscape’s Web browser.
Mark Howard, Chief Revenue Officer, Forbes Media
Howard joined Forbes Media in 2002. He has held various roles during his 10-year tenure at the company, including digital advertising sales, integrated advertising sales, and corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs, and strategic planning. Prior to joining Forbes Media, Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He earned a Bachelor of Science in Business Administration, Marketing, at the University of Arizona.
As Chief Revenue Officer, he is known for helping Forbes define a strong native advertising presence, building a “brand newsroom” parallel to the editorial newsroom.
Robin Zucker, Senior Vice President, Marketing, Digital Media, Playboy Enterprises
As Playboy’s Senior Vice President, Marketing, Digital Media, Zucker leads marketing for one of the world’s most iconic brands as it rolls out its new digital strategy. This includes audience development, CRM, social media, customer acquisition, and partnerships. Previously, Zucker established and led Yahoo’s central social marketing organization. Her team was responsible for Yahoo’s social marketing strategy and infrastructure, which includes success metrics, tools, and driving alignment, governance, and best-practice sharing for the global marketing team.
At Playboy, she has been instrumental in creating a new niche for the vintage men’s magazine by smartly following where the millennials led: to social platforms such as Instagram, Snapchat, and Tumblr.
If you are serious about growing your business through mobile, and want to learn the latest tools, techniques, and best practices, you can’t miss this event. Save your spot today!
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