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[Updated to reflect a one-week launch delay for the iOS version. – Ed.]

Next week will mark the launch of a game that shouldn’t exist.

Corey King, a Canadian artist with zero game development experience, dreamed up Clandestine: Anomaly and named himself Chief Executive Artist at ZenFri, Inc. He wanted to tap into storytelling using a medium he’d never worked in: augmented reality (AR), where images and content is layered over the real world.

Instead of starting small, he created an ambitious plan, won the hearts of volunteers, and obtained the financial backing to create a prototype. That design and a mutual friend lured in Joshua Ortega, a writer on Gears of War and other AAA franchises, as well as graphic novels, regular novels, and all kinds of big-name projects.

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Ortega then took on the challenge of writing a game where the main character is the player, whose literal, physical actions can help direct the action in game — something that makes traditional narrative very difficult.

Clandestine: Anomaly, an alien story/item/tower defense/offensive strategic attack game, launches for iPad and iPhone July 7 for $4 and Android “very soon” — while it’s still warm enough to enjoy a game that encourages you to go outside.

Clandestine: Anomaly

Above: You remember, outside: the place with the sunshine and the aliens.

Image Credit: ZenFri

GamesBeat: Why augmented reality?

Corey King

Above: Corey King

Image Credit: ZenFri

Corey King: My key ambition with this was to learn how to create a story driven experience where the canvas is your neighborhood, where the real world environment is part of the story. I feel like a lot of AR games don’t have an emotional connection; they’re just things chucked randomly into the environment. But by using GPS and setting the story within your own neighborhood, we’re hoping that creates a deeper emotional connection that the story can drive and thrive upon.

GamesBeat: Did you have any previous experience in AR?

King: I call myself medium-agnostic. My project before this was an artsy book of written and visual works, and before that I did an art gallery show, and I’ve had films play across Canada. So this is actually my very first game project, my first interactive project. It took me a long time to get here because of that.

I had an iPod Touch about 4 or 5 years ago. I had it for about three hours, and just intuitively, not really knowing the technology on a real level, felt that things were getting close enough that you could start opening up this whole new canvas for storytelling, which was the actual world. At the time, I didn’t know what the term AR was. But I was like, I haven’t seen this yet, and I’d like to be one of the first ones to crack making that a compelling experience.

My main modus operandi is that I go where the story takes me, where the story needs to be. I’m never really shy about things. A certain amount of naivete was helpful in getting the ball rolling. Knowing what I do now, if I were to try and explain how hard it was, and what the learning curves were, I may not have done it.

Clandestine: Anomaly

Above: Look out! It’s a wildly ambitious game plan!

Image Credit: ZenFri

GamesBeat: So how did the project come together?

King: I get really stupidly passionate about storytelling things, and just go full bore into it. The idea was novel enough that I was originally able to get volunteers. I tried as a stepping stone to do a smaller game because it seemed more logical. That never took off, because I never had the money.

I said okay, the smaller game is not going to work, which is what people tell you you’re supposed to do. So I just went for the crazy idea, and I could get people who would volunteer to help me. With them, we were able to get funding and build from there, until we got to a point where we had a prototype and could attract guys like Joshua to the project.

GamesBeat: How did you two meet?

Joshua Ortega

Above: Joshua Ortega

Image Credit: ZenFri

Joshua Ortega: David [Green, a mutual friend] told me about the project and said, I think you should talk to Corey. We had been discussing some AR ideas over lunches and dinners.

King: I spoke at my very first conference ever, which was the Augmented World Expo about two years ago, about this game, and David lingered about afterwards and started asking me questions, and that’s how we met.

Ortega: He heard about my passion for AR. As much as VR gets so much coverage, deservedly so, at the same time, AR is still slightly underestimated with how much of an impact it’s going to have on daily life, let alone gaming. The possibilities are all there. It’s a fun frontier right now. Corey was one of the few people I saw who was approaching it seriously and seeing the capabilities of it.

GamesBeat: So describe exactly how AR fits into Clandestine: Anomaly.

King: It’s set in a 2 kilometer by 2 kilometer range — a little more than a mile square — that you actually help select yourself. An alien ship is crashing.

You’re not important. It’s not the type of story where you’re Sam Shepherd and you’re the chosen one. You’re just you. When you start the game, you start up a game called Clandestine:Anomaly, which is not this game, and when you go to press play it gets hacked. The aliens are hacking your phone and communicating with you, because they’re crashing and all their instruments are dead, so they don’t know where to crash.

So by helping them crash, you tell them where you are located, which sets up your home base and sets a range of safe area to play the game in. From that point, it’s procedurally generated campaign map.

Clandestine: Anomaly

Above: A screen shot from the game. And some extra promotion, totally free.

Image Credit: ZenFri

GamesBeat: How closely tied is the game to your precise location?

King: We don’t have the processing power on mobile to do all the gameplay stuff and detect, “This is a river.” We rely on the user to choose a safe location and strongly hint to it. We try to be pretty forgiving with the specifics. You have to be within 300 meters of a location to participate in the augmented reality. That’s all geolocked.

You’re not actually forced to go. If something is three blocks away, and you want to access the AR side of the game, that’s a strategic option you choose, and you have to actually walk to that location, at most within a one-mile-ish distance.

Clandestine: Anomaly

Above: Tactical attacks are still available even if you don’t want to go outside. Wuss.

Image Credit: ZenFri

GamesBeat: And if you don’t want a walk?

King: I’m from one of the coldest cities, Winnepeg Canada, and there are just days that you don’t want to force people to go outside to play. You can play, you can beat the whole game without ever experiencing the AR. It’s optional to go experience it, but we make it extremely powerful. By you walking, that’s like a power-up, and then you call in the most powerful abilities, which are air strikes, which directly relate to the tower defense, or Tower Tactics, side of the game.

If you don’t want to get up, you don’t have to — it’s a completely viable strategy. It’s another strategy to walk to the location and use all your abilities. In the game, your phone is not a gun. Your phone is a phone. Characters call you, characters text you. It makes sense that the battlefield commander could be both on the field of battle and working remotely, and so we supported both of those approaches.

Clandestine: Anomaly

Above: A Clandestine: Anomaly airstrike. We did think we saw a blade of grass move in the background there.

Image Credit: ZenFri

GamesBeat: Do you have plans for this story beyond this game?

Ortega: Well, it’s not just a one-off. It’s an AR component of a potential trans-media universe.

King: We have a significantly sized universe bible, with multiple plans to deploy this depending on the market uptake.

Ortega: You never know what’ll click and what doesn’t. But like I saw with Gears, when you do certain things right, and when you get the gameplay sticky enough and catchy enough, you have the potential to do a lot of things in a lot different media with the franchise.

King: The one thing you can do with AR is it can be about you. Your character’s journey is completely encapsulated within this AR game and any other ones that we make. That is your story within the broader universe. But there are other parts of the universe — for instance, we’re not on Jupiter at the moment, so if there’s anything happening there or in a distant galaxy — those could be handled through other media and platforms…

[Laughs.] As if saying this is my first game, and I’m going to do it in a new technology wasn’t a little insane enough, I’m also like oh, it’s a Trojan horse strategy to a giant IP, hopefully. We’ll see. Now it’s in the hands of the consumer.

Clandestine: Anomaly

Above: This Command Center may be coming to skies other than yours soon.

Image Credit: ZenFri

GamesBeat: Josh, how was writing for this different than your work on Gears of War?

Ortega: All [games] are very different. I was at Zynga for a while. Writing for Facebook games is one thing. A mobile game is one thing. This is a mobile AR game, but it’s very AR, so that’s it’s own thing. We have so much delineation in video games now with telling the stories. They’re all very different.

Gears felt like one of the final stages of traditional storytelling for us when we were working on the trilogy, [a stage] where cinematics would always be the rule. There was an element of that in Gears, that everything was going to change after this in the way you tell stories, because of all the different devices and platforms.

On mobile, not many people want to sit around and watch a long cinematic. You don’t have the rapt attention that you do on an Xbox or a PS. They’re definitely different things.

Clandestine: Anomaly

Above: No long cinematics, but some scenes still made the cut.

Image Credit: ZenFri

GamesBeat: How difficult is it to write a game where the player is the character?

Ortega: Much like social media, empowering the player to create their own story — it’s almost back to Choose Your Own Adventure, in some way. You want to facilitate their creation.

King: That was the hardest part of this medium, where we’re saying you, the actual human being, are the protagonist. We don’t know who you are, what your backstory is, where you’re located. Now to create an exciting incident and do all the things you do in a typical story without having the key details of your protagonist — [that] was one of the challenges. Trying to make it in their environment is how we’re trying to personalize it and make it about them. That’s something that’s distinctive from a lot of other mediums.

Clandestine: Anomaly

Above: It helps if your location is Paris. Clandestine will bring the aliens.

Image Credit: ZenFri

GamesBeat: What are the advantages and disadvantages of AR for your story?

King: We really feel that if you take an old system like Pac-Man and put it into an AR, which has been done, that’s not the strongest way to prove a medium. When films first started, they filmed plays, and it was horrible.

It needs its own language, its own medium, its own mechanics that reflect this type of game. It’s kind of like all these things, but it’s hopefully its own thing, too.

Joshua: I think that’s what so exciting and fun and vibrant about it as a medium. It’s not just a gaming application of AR but a real-world application … when those merge, then incredible stuff will start opening up, as technology starts catching up with some of these ideas.

As HoloLens and Glass start becoming more common, you’re going to have narrative techniques that you could use from Gears of War or Godfather or Aliens. You will have those same capabilities within the AR experience. When it’s on your face, and you’re seeing a whole ‘nother world around you … Think of the [Star Trek] holodeck. We’re close to the holodeck now.

The first really good horror game on HoloLens is going to be so frightening. Can you imagine, when the world around you is layered, and it really looks like monsters and things are coming at you? If you choose to exist in that universe, you’re going to be in this whole wild new world. AR is the matrix.

Clandestine: Anomaly

Above: We think we may have seen one of these things in the Matrix.

Image Credit: ZenFri

King: You lose a lot, but you get something no other medium gets: the real world and its environment. Every medium has its strengths. Every story is best told in a particular medium. That one piece is the thing that AR has that no other medium has, including [virtual reality.]

VR is transporting you. AR is transforming the things around you. We’re still developing the techniques. This is a little early toe-step into it.

Ortega: We’re in the Lewis and Clark stage of AR right now. I don’t know if anyone has reached Oregon yet.

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