PlayStation 4 is dominating the console war in Europe.

Sony Computer Entertainment Europe president Jim Ryan says that the PlayStation 4 has market leadership in “every country in Europe.” Ryan told VG24/7 that the console’s market share is no less than 70 percent in any European country, and it’s “frequently greater than 90 percent” in parts of the continent.

It’s a clear indication that Sony — with over 22.3 million PS4 sales worldwide — has won the battle for European gamers this console generation, barring a major turnaround in fortunes for Microsoft’s Xbox One. With console gaming worth $55 billion worldwide and Europe representing a significant part of that market, it’s a big early victory in the global console war.

Microsoft is traditionally safer on home soil — its Xbox 360 console outsold PlayStation 3 in North America last console generation but came second in Japan and Continental Europe — but PlayStation 4 is also outperforming Xbox One in the United States. The margin of difference is likely smaller, though, and Xbox One recently outsold PlayStation 4 in the U.S. this April, according to figures from research firm NPD. That trend reverted to type in May, however.

Industry analyst Strategy Analytics predicts that PlayStation 4 will go on to replicate the success of the PlayStation 2 — the best-selling games console of all time with over 155 million lifetime sales. It predicts that PlayStation 4 will sell 80 million units by 2019, compared to 57 million Xbox One sales.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member