PARIS–(BUSINESS WIRE)–July 1, 2015–
Selinko and Rémy Martin, in an effort to continue to innovate, announce the launch of the first bottle connected through High Security NFC technology. The RÉMY MARTIN CLUB CONNECTED BOTTLE will be available in China this fall and will provide advanced functionalities such as secure authentication, opening detection and an integrated consumer engagement experience.
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Rémy Martin CLUB Connected Bottle using Selinko High Security NFC technology (Photo: Business Wire)
AUTHENTICATION AND SECURITY
Rémy Martin is the first beverage alcohol brand to bring to market a bottle that incorporates the highest opening detection technology and integrates a unique, tamper-proof NFC tag into the capsule. The core of the technology, developed by Selinko, features a 100% secure authentication of the bottle’s genuine provenance, the ability to detect a previously opened bottle, and directly connects the brand with the consumer after a purchase is complete. The RÉMY MARTIN CLUB CONNECTED BOTTLE experience is accessible via a dedicated smartphone application which gives consumers immediate interaction with their purchase.
HOW IT WORKS
While there are some customer management solutions such as QR codes or NFC tags, the RÉMY MARTIN CLUB CONNECTED BOTTLE uses a totally innovative technology. The high-security NFC chip, combined with asymmetric encryption, detects the opening of the bottle and remains active thereafter.
“Not only does the RÉMY MARTIN CLUB CONNECTED BOTTLE guarantee the authenticity of the product, but it also allows us to communicate directly with our consumers who enjoy our products which is a very exciting innovation. Rewards, events, special offers: our communication can now be completely aligned with our clients’ preferences for optimal relevancy,” explains Augustin Depardon, Rémy Martin Executive Director.
By simply tapping the top of the bottle, the previously downloaded Rémy Martin application will instantly display if the bottle is genuine and sealed, or if it has been resealed. Once the consumer opens his or her bottle, the NFC integrated tag will emit a different signal, indicating the change from “sealed” to “opened.” The consumer is also eligible to earn points in the Rémy Martin engagement program when tapping the bottle again. This ground breaking technology is certified ANSSI – EAL4+ and provides the same level of security found in passports or bankcards.
“As the world is becoming more connected, our consumers are expecting their favorite brands to provide enhanced experiences beyond solely delivering the finest spirits. They want to have a direct connection with these brands and a direct engagement. The RÉMY MARTIN CLUB CONNECTED BOTTLE addresses a consumer need, and Rémy Martin is proud to be the first brand to bring it to market in our industry,” says Depardon.
The RÉMY MARTIN CLUB CONNECTED BOTTLE will initially be available at nightclubs in China and then available more widely. The RÉMY MARTIN CLUB CONNECTED BOTTLE experience powered by Rémy Martin is accessible on Android smartphones in partnership with the leading Secure Internet of Things solutions provider, Selinko.
ABOUT RÉMY MARTIN
Founded in 1724, Rémy Martin is the world’s leading producer of Fine Champagne Cognac. It is because Rémy Martin Cognac is made exclusively with eaux-de-vie from the Grande Champagne and Petite Champagne crus, sourced from the rarest vineyards and with the greatest ageing potential, that it delivers such unique aromatic intensity. Centuries of perfecting the art of cognac making have resulted in spirits of unparalleled richness, flavor and complexity. For more information, please visit remymartin.com
Selinko developed the first secure and integrated platform giving each object a unique identity that can be verified by anyone. This identity provides a high security brand protection solution for combating counterfeiting, both physical and online, by placing an NFC chip on each object. It also offers unique direct marketing and traceability services. This solution is based on a standard technology from the banking world, where it has been tried and tested for more than 20 years. For more information, please visit selinko.com
Gwen Festraets, + 32 496 28 25 26
Rémy Cointreau USA
Christina Clum, 646-731-1601
Rémy Cointreau USA
Kai Rosenthal, 646-277-2302