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Apple wants the world to know what its employees were up to at the San Francisco Pride parade in San Francisco this past Sunday. So it produced and posted a snappy video of the event.

According to a tweet from Apple CEO Tim Cook over the weekend, more than 8,000 Apple employees (and friends and family) participated in the event.

Apple produced a similar video of its people at last year’s parade.

Apple has long been a supporter of LGBT causes, but has gradually amped up its voice in recent years.

In March Cook penned an op-ed for the Washington Post that criticized a growing movement of state legislation that would allow businesses to discriminate against gays and lesbians.

The company’s CEO Tim Cook announced he is gay in a Businessweek essay last October.

The parade has been held every year since 1972 under various names: “Christopher Street West” in 1972, “Gay Freedom Day” from 1973 to 1980, then “International Lesbian & Gay Freedom Day Parade” from 1981 to 1994, and finally, its present appellation, the San Francisco Lesbian Gay Bisexual Transgender Pride Celebration.

Hat tip: 9to5Mac


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