Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.


If you’re astonished that a Nintendo game that doesn’t feature Pikachu, Mario, or Zelda sold 1 million copies in less than a month, you’re not alone.

Speaking to shareholders during a question and answer session on June 26, Nintendo president Satoru Iwata revealed that the Japanese company was surprised by Splatoon‘s success. This team-based shooter, which came out in May for the Wii U, focuses on online play, which is unusual for a Nintendo title. It’s also a new franchise, not relying on Nintendo’s stable of popular characters.

“Having received high recognition from our consumers for its novelty, this title’s sell-through sales reached 1 million units in less than a month from its release,” Iwata stated. “We feel very grateful for this, since our view was not so optimistic prior to release, for it being a non-series title.”

This success could encourage Nintendo, a company known for often sticking with classic series like Mario and Zelda, to experiment with new franchises. A Splatoon 2 is also looking more like a distinct possibility (perhaps on Nintendo’s mysterious next console, the NX).

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member