We’re infatuated with video — just look at the enormous number of videos created every day. With so much content (and a likely high rate of duplicates), how can we find the videos that best serve our needs? Is there a way for viewers to simply navigate to the part of the video that has the information we want? ClipMine believes that it can offer that solution — it’s launching today with $2.6 million to accomplish its goal.

ClipMine calls itself the “first video indexing and annotation platform.” If it does what it promises, both content creators and viewers will be able to apply tags and annotations right to videos to make it easier for everyone to find the information they want without having to sit through the entire video.


Take Upfront Ventures’ Mark Suster’s video interview with ProductHunt’s Ryan Hoover. You could watch the entire discussion, but many viewers may want to extract just the juicy nuggets. ClipMine essentially lets users create bookmarks — a table of contents, if you will — in a video that enables viewers to reference key points.

ClipMine was founded by former Google engineer Zia Syed in 2014 and only today is becoming available to all to use. Its investors include Sherpalo Ventures’ managing partner Ram Shriam, Facebook’s former VP of Engineering and Products Greg Badros, and serial entrepreneur Amarjit Gill. The company currently counts several notable bloggers and content creators as users, including Y Combinator and its president Sam Altman, Blackbox VC, the Computer Vision Department at UCF, and others.

How is this different from annotating on YouTube? Syed explained in an email that unlike ClipMine, YouTube allows annotations only for the content creator, and they are only used to drive traffic to other videos. In addition, he promises that ClipMine’s algorithms will auto-suggest tags for a wide variety of videos that can be improved on by humans — don’t know what you’d tag? ClipMine will help get you started. The key purpose is to “improve the discovery and viewing experience by allowing the viewers to scan, skim, and search through the videos.”


ClipMine doesn’t charge users for adding tags, but you’ll need to have a login (yes, one more credential to remember, although you can login with Facebook or Google+). Syed says that his company will eventually charge for premium services being added in the future, such as deep analytics, non-branded customized players, and automated indexing support.

Anyone can create a ClipMine video. Import any video you want from YouTube, Dailymotion, or Vimeo and annotate it. You can also ask the service’s editorial team to index the video. Converted videos can be embedded on most websites and ClipMine also has integrations with Twitter and other channels powered using Embedly. Facebook isn’t currently supported, however, as Syed says the social network requires special integrations to embed videos in the News Feed, but it’s planned.

If you’re interested in checking out ClipMine, you can create an account on the company’s website.