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Amazon has introduced its Prime Music streaming service in the U.K., marking its first launch outside the U.S.

Prime Music joins a myriad of “perks” available with Amazon’s £79 ($99) annual Prime subscription, including Netflix-like Prime Instant Video, speedier deliveries, and unlimited photo storage in Amazon’s cloud.

Amazon’s Prime Music launched for U.S. users last June, and although the company has been keen to talk up the success of the service, it hasn’t revealed too much about the uptake so far.

Indeed, while many will no doubt compare Prime Music with other music-streaming services such as Spotify and Apple Music, Amazon’s incarnation only offers around one million free tracks, paling in comparison to competitors, who typically include north of 25 million songs.

That said, there are some big-name artists in Prime Music, including One Direction, Paolo Nutini, Bob Dylan, Madonna, and David Bowie, and the service offers curated “Prime Playlists” as well. While this may not be enough to tempt people to sign-up for Amazon Prime, in conjunction with the other Prime perks, it could help garner new subscribers.

Prime Music nestles in alongside the broader Amazon Music offering, which lets users stream their own music collection from the cloud or a local device. The company offers apps for iOS, Android, Fire HD tablet, Fire TV, and Fire TV Stick.


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