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We can all agree that virtual reality and augmented reality are really just news ways for us to enjoy adult films. And at least one company has stepped up to ensure we’ll have plenty of XXX content for our shiny new head-mounted displays.

SugarDVD, which refers to itself as “the Netflix of porn,” wants to make a HoloLens app, and it is already planning some bold features that may “break the Internet.” Porn has always had a deep relationship with technology. It has helped propel a number of new content platforms and formats into new markets, and now it is in a position to do that once again.

This news comes a few months after the site announced that it is working on a virtual reality app for the Oculus Rift headset and Google Cardboard (another solution that turns mobile phones into VR displays). But it’s putting that on hold to focus on AR. The company is even saying that it thinks the way HoloLens augments reality, by placing a transparent screen over the real world, is a better fit for how it wants to approach the next generation of adult films.

“Oculus’s technology doesn’t seem to be at the place we want it to right now for fully customized content,” SugarDVD spokesperson Rebecca Bolen said. “With augmented reality, there seems to be more possibilities for interactivity. Rather than just witnessing a 360-degree peripheral of adult content, we want users to be able to interact with their surroundings.”

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So SugarDVD is asking Microsoft for a grant to partake in its HoloLens For Research program, which it announced earlier this month. You can see it working with case Western Reserve University in the video below:

But the problem for SugarDVD — and you may have already spotted this — is that it is not an accredited academic college or university. And Microsoft is only issuing grants to those types of institutions. But Bolen makes an interesting point for why something like SugarDVD is crucial to the future of HoloLens.

“Where the adult industry innovates, the tech industry is quick to flourish,” Bolen said.

As we mentioned, pornography was quick to adopt technologies like VHS, DVD, and the Internet, and — surprise, surprise — people bought VHS players, DVD players, and PCs. SugarDVD thinks the same will happen for VR and AR.

And the company is already posing some serious questions about how this tech will change not only porn but also the notion of identity. Here are some things that SugarDVD is asking:

  • “What is a one-night stand going to look like 20 years from now?”
  • “What will sexting be like 10 years from now?”

The company is even posing the idea of “downloadable body scans.”

“Instead of Kim Kardashian’s photos ‘breaking the Internet,’ it could be her body
scan, for downloadable use in augmented reality,” reads the SugarDVD press release.

If the idea of downloading a celebrities “body scan” or someone else downloading a “pirated” scan of your body, you can read more about this in our story “What Oculus Rift and virtual reality mean for sex, death, violence, and identity.”

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