Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more.
The White House published the entire text of its landmark deal with Iran on Medium today.
Medium estimates that it will take you about two hours to read the Iran deal in its entirety. Only a scant few will read it all, of course, but the White House published on Medium for one simple reason: the European Union External Action website doesn’t enjoy same amount of traffic. Publishing to Medium ensures a wider, younger audience and an easier way for readers to chop, quote, and reblog as they see fit.
Indeed, Barack Obama has made a concerted effort during his tenure to meet his audience halfway. He’s slow-jammed the news, released raw budget data on Github, visited Marc Maron’s garage studio for a podcast, and appeared on Between Two Ferns.
Speaking to Bloomberg, former Obama aide Dan Pfeiffer said, “Barack Obama’s been president at the time of probably the greatest disruption in how we consume and distribute information, essentially since the invention of the printing press.”
But there’s more than just idealistic transparency at stake. The White House is keenly exploiting Medium’s twofold format and lack of editorial direction. Because it serves as both a publisher of and platform for content, the Obama Administration now has a unified stream for important statements and softball PR chaff with no way to differentiate the two.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform
- networking features, and more