Graava is announcing a smart video camera, also called Graava, that uses artificial intelligence to identify the best moments in your videos and automatically edit them.
The creators of Graava say that people are shooting millions of hours of video every day, but most of that footage goes to waste because the average person doesn’t have the time or tools to edit the videos. Graava is built to shoot seamlessly and edit footage so that you can spend your time on things that matter, rather than sifting through hours of content.
The camera is smart enough to figure out the best use of the videos as well. It can, for instance, create a 6-second video that is appropriate for use on the Vine social network, or a 15-second video for Instagram.
Graava has five different sensors: a camera, heart-rate monitor, accelerometer, global positioning system (GPS), and microphone. You push record, and it will sense if something interesting is happening — for example, if you are looking at something and your heart beats faster. It also senses when you speed up or change directions when moving.
The camera works the same way your brain does in figuring out if you are excited. It can detect objects moving in a camera frame. It edits the footage and uploads it to the cloud, where you can share it as you wish.
Smaller than a pack of Tic Tacs, the device was designed to be convenient enough so that you’ll want to always have it with you.
Industrial designer Max Burton and his team at Matter Design were hired to create the design for Graava.
The device films at full high-definition resolution and automatically identifies the best moments to create video clips ready to watch and share on social media without requiring manual uploading and editing by the user.
“Millions of videos are shot every day, but very few people actually have the time, experience, or software necessary to edit the hours of footage they have after a long day skiing or zip lining,” said CEO Bruno Gregory, in a statement. “Graava is here to take care of that for you. We make creating awesome videos easier than ever, and it’s going to completely change the way people share experiences.”
The camera can shoot continuously for three hours on a single charger. It also comes with a wireless charging mat. When you drop the camera on the mat, the footage is automatically sent to the cloud. You can select a favorite song, and Graava will edit the video to match the beat of the music. You can also sync footage from multiple Graava cameras, allowing you to create a single video with multiple perspectives.
The company said the A.I. is a combination of the smart hardware and the software algorithms running in the cloud.
Graava is available for preorder at $249. The retail price will be $400. The device is expected to ship in early 2016.
Gregory founded Graava in 2014 with Marcelo DoRio and Marcio Saito. The company has funding from angels, but it hasn’t said who they are. They have a lot of competition, including GoPro, which has dominated the wearable video camera market.