Unmetric is out with a new tool to help you keep your enemies closer.
The New York City-based company makes its living primarily by helping you watch what competitors are doing on social media so you can counter-move. But its desktop platform, with data galore, is designed for social media analysts.
So it occurred to CEO and cofounder Lux Narayan that, along with a morning coffee, anyone involved in marketing might want to start the day by getting “the pulse of the competition” within a minute. Hence, the new iOS and Android native app, called Sense.
By watching social media, he said, you’re watching your competition, because everything they do ends up on social media these days. The app shows what the brand is posting, not what people are saying.
“If KFC [offers a discount],” he said, “it will end up on Facebook.”
This is the company’s first venture into mobile. The user selects any of the 35,000-plus companies in the Unmetric database to track, and then browses through images, hashtags, or titles from Facebook, Twitter, and Instagram. YouTube will be added soon.
A tap brings up the full post and engagement metrics. Specific posts can be bookmarked or emailed. A user can go back a week in the stored posts.
This is the first app of its kind, Narayan claimed, although social management/analytics platforms like Socialbakers do offer competition tracking.
But Unmetric positions itself as outside the normal social listening, analytics, management, or publishing spaces for social tools, as an additional tool that is focused on watching the competition.
Initially, the app will be available only to Unmetric customers, although the company says a free version will be out in a month. At some point, Narayan said, premium levels might be added.