Samsung teased its new round smartwatch, the Samsung Gear S2, at its press event in New York today, saying it would trot out the new device at IFA in Berlin early next month.

The watch, until now, had been known as the Samsung Gear A. The new watch will probably not run on Android Wear, but rather run Samsung’s own Tizen operating system.

Samsung teases the new S2 smartwatch at a press event in New York Thursday morning.

Above: Samsung teases the new S2 smartwatch at a press event in New York Thursday morning.

The time is nigh for smartwatch makers to come up with some kind of answer to the Apple Watch.

Samsung said at a Tizen developers event July 30 that the new device would feature a rotating bezel for navigating watch content and controlling watch functions. The bezel may be used for some of the same functions managed by the digital crown on the Apple Watch, i.e. zooming in and out of content and controlling specific movements in apps and games.

The rumor mill says the new Tizen watch will ship with an Exynos 3472 dual-core chip, a 360 x 360 pixel display resolution, 768MB of RAM, 4GB of storage, and a 250mAh battery.

Samsung unveiled the new Galaxy Note 5 phablet and the plus-sized Galaxy S6 Edge Plus at the press event Thursday.